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What we Do

Helping Our Community and Advocating for An Alternative to Smoking


Fearless, powerful, ambitious and determined. That is Ruthless. #BeRuthless is our way of showcasing the strong individuals who have overcome life’s obstacles. We create brief yet poignant videos that put a spotlight on those who represent our brand and our message.

You can watch our videos, and maybe you can go out there and #BeRuthless yourself.


Everyone has a story to tell. Quitting cigarettes is a massive hurdle that many are not able to overcome. If you have quit, share your stories so that it may inspire others to do the same.


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Ruthless Blog

Read about all the latest that is going on within the Vape Industry. Stay up to date with Ruthless Blog.

National Save Vaping Day
National Save Vaping Day

The National Save Vaping Day Website states, “we are asking vape shops, online retailers, distributors, manufacturers, and other entities that want to see vaping survive to donate some, or even all, of their profits for the day to the American Vaping Association (AVA) and the Consumer Advocates for Smoke-Free Alternatives Association (CASAA)”.

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The Flavor Ban Domino Effect
The Flavor Ban Domino Effect

Michigan was the first state to announce a flavor ban at the beginning of September. As you may know, President Trump released a statement concerning his intention to ban flavored vapor products on September 11, 2019. Since his announcement, several government officials have taken public standings against e-cigarettes as well. Potential flavor bans are beginning to appear one after another. Some state representatives have ignored legal processes and they are initiating bans regardless of the desires of the citizens within their state. Michigan’s flavor ban goes into effect on October 2, 2019. Governor Gretchen Whitmer proudly announced her reasoning behind spearheading this legislation. Whitmer’s primary argument is the rise of vaping amidst adolescents, claiming that "It would never be permitted if it was cigarettes, but we’re letting these companies target our kids, appeal to our kids and deceive our children." Many vape shops are going to go out of business because of the ban, and many shop owners have stated that they cannot continue to operate from just tobacco flavored vape products alone.

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la flavored vape ban rally
LA Flavor Ban Passes Vote: How the Hearing Went Unheard

September 24, 2019 was a disappointing day for the Vape Industry and community. That morning and through the afternoon, hundreds of vape advocates attended the hearing for the ban of flavored tobacco and nicotine products in Los Angeles, California, filling the entire hall just about three times over. It was a large turnout for the event. Every local news station was present and parked across the street early that morning. 

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