Skip to main content

WARNING: This product contains nicotine. Nicotine is an addictive chemical.

What we Do

Helping Our Community and Advocating for An Alternative to Smoking


#BERUTHLESS

Fearless, powerful, ambitious and determined. That is Ruthless. #BeRuthless is our way of showcasing the strong individuals who have overcome life’s obstacles. We create brief yet poignant videos that put a spotlight on those who represent our brand and our message.

You can watch our videos, and maybe you can go out there and #BeRuthless yourself.

TESTIMONIALS

Everyone has a story to tell. Quitting cigarettes is a massive hurdle that many are not able to overcome. If you have quit, share your stories so that it may inspire others to do the same.

RUTHLESS NEWS

Want to stay up to date with all the latest news in the industry? Stay woke with Ruthless News.

Ruthless Blog

Read about all the latest that is going on within the Vape Industry. Stay up to date with Ruthless Blog.

How long do vape coils last? Tips to get the most out of your coils.
How long do vape coils last? Tips to get the most out of your coils.

First you must know that every situation will be different for a variety of reasons such as the type of tank that you have, the quality of the respective coils, the voltage/wattage that you are vaping at, the rate at which you are vaping through your e-liquid, and the type of juice you are vaping. On average, a decently constructed coil for a sub-ohm tank should last you 4 days to 1 week. If you vape less because you cannot vape during work hours, or you do not really vape throughout the day, then your coils are likely to last twice as long.

Read More

Counterfeit Juul Products – Cutting Costs and Cutting Corners
Counterfeit Juul Products – Cutting Costs and Cutting Corners

As they limited the access of their fruity and savory flavors, counterfeit and compatible products in the US skyrocketed. Juul pursued legal action and began to locate and serve legal notice to counterfeit producers stateside. Chinese manufacturers, however, took advantage of the situation and began flooding the market with compatible pods containing unknown recipes in a plethora of flavors.

Read More

National Save Vaping Day
National Save Vaping Day

The National Save Vaping Day Website states, “we are asking vape shops, online retailers, distributors, manufacturers, and other entities that want to see vaping survive to donate some, or even all, of their profits for the day to the American Vaping Association (AVA) and the Consumer Advocates for Smoke-Free Alternatives Association (CASAA)”.

Read More

age check background image