After a long year of waiting, Ruthless has finally received the final decision - an MDO, or a Marketing Denial Order.
It is likely that the denial order was due to the applications not demonstrating “enough of a benefit to adult smokers that would overcome the risk posed to youth” - a reason the FDA gave for rejecting many companies' products, including Ruthless Vapors’ 0mg applications.
We will be continuing to sell vape juices. However, we will now be producing Tobacco Free Nicotine (TFN) e-liquids.
TFN is currently not regulated the same as nicotine derived from tobacco leaves. It is technically not a tobacco product, so it is currently legal to sell without PMTA approval.
The following flavors will continue to be manufactured and sold using tobacco free nicotine. Freebase liquids will come in 120ml bottles in both 3mg and 6mg strengths, while salts will be sold in 30ml bottles in 10mg and 20mg nicotine strengths.
Ruthless Nicotine Salts:
Loaded Nicotine Salts:
The change in nicotine will also be accompanied with changes to our bottles. All new Tobacco Free Nicotine juices will say they are made with tobacco free nicotine. If they do not have the tobacco free nicotine label on them, they are not legal in the US.
A look at the new bottles.
Check out the following articles to read more about tobacco free nicotine!
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Ruthless Vapor is a Southern California e-juice manufacturing company that has transformed the vaping industry since 2011.
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